Customers > Gregory’s

Email marketing, a top channel for traffic

Email played a vital role in Gregory’s continued success. It’s a top channel in terms of traffic generation and conversion, and has been a critical part of Gregory’s campaign strategy.

ContactPigeon offers the flexibility to create great-looking emails quickly with its drag-and-drop editor. Gregory’s also uses dynamic content to personalize its emails which increases click-through conversion.

Let's take a closer look at a personalized email campaign vs a generic one. Gregory’s mastered the fundamental email types to keep their audience engaged and coming back for more.

Real-time offers with push notifications

ContactPigeon directly integrates with Gregory's mobile app to deliver push messages to both customers' mobile devices. One of the top performing push campaigns are those that offer promotions such as "1+1 Gift!"

Opt into contactless delivery with Pop-ups

During the pandemic, Gregory's enabled pop-ups to inform its customers about Contactless Delivery to safely handle all orders. This tactic is effective and customers’ enthusiastic response can be seen in the conversion stats of the pop-up.

Enhance customer experience with surveys

The voice of the customers is a crucial input for the company. Gregory’s uses ContactPigeon’s survey tool monthly to gather feedback on customers’ order experience.

The survey comprises a short five-questionnaire sent via email, and the team carefully evaluates all responses. Helping Gregory's identify the customers who faced issues with the products or online experience, provides valuable inputs for future improvements. As a gesture of gratitude, customers who submitted feedback on issues are offered a gift on their next order.